Five Tips from Fords on Friday: Lulu Krause ’12, Associate Director, Branded Video Strategy, Condé Nast Entertainment

Five Tips from Fords on Friday: Lulu Krause ’12, Associate Director, Branded Video Strategy, Condé Nast Entertainment

Lulu Krause ’12

Associate Director, Branded Video Strategy & Programming, Condé Nast Entertainment
Anthropology Major

About Lulu Krause:

Lulu Krause is the Associate Director of Branded Creative Strategy at Condé Nast Entertainment. In this role, she helps to develop the creative for branded video campaigns across Wired, GQ, Allure, Glamour and other Condé Nast titles. Prior to joining the video division, she oversaw the company’s corporate Social-Media sales, marketing, and revenue strategies. Before joining Condé Nast, Krause launched the sales communications department at the mobile advertising company, Kargo.

Outside of work, she performs musical improv on a weekly basis at The Magnet Theater, and writes, directs, and produces musical comedy videos with a collective of comedians and filmmakers. She has written for Refinery29, Art In America, and Guernica Magazine and her personal projects have been covered by The Daily Mail, Yahoo News, New York Magazine, Teen Vogue, Elle, Cosmopolitan, The Cut, Time Out New York and more.

She is fascinated by time management and has been tracking her productivity for over 2 years in an Excel spreadsheet. Lulu graduated from Haverford College in 2012 with a B.A. in Anthropology.


Five Tips from the Fords on Friday Talk:

  1. Narrow it down to one line. After she graduated from Haverford, Lulu moved to NYC without a clear director for her career. While focusing on her comedy, she attended some local networking events with friends and soon saw the value in them. She attributes much of her success at these events to her ability to narrow down what she was looking for to one sentence. This sticks in people’s minds, which helps you when they come across an opportunity that fits you well!
  2. Be pleasant. Whatever field you may be in, people across the board want to work with people they like. That is why maintaining a positive image and being generally well liked by your colleagues and acquaintances can take you far. Lulu got her first job at Condé Nast after someone remembered her as nice, likable, and easy to work with and recommended her for the position. 
  3. It’s okay to talk about money! Money can be a sort of a taboo topic, especially at Haverford. Do your research and learn how and when to negotiate your salary. Know your worth and don’t be afraid to speak up for yourself if you think you aren’t being properly compensated!
  4. Your first job doesn’t need to be your dream job. You don’t need to walk across the stage at commencement and step through the doors of your dream job. Be opportunistic. Take a position where you can develop a good foundation. Gain skills and professional status and volunteer for responsibilities and projects outside of your job description. This way, when you find something that inches you closer to your goal, you will be prepared. Then, don’t be afraid to go for it!
  5. Set rules for yourself.  Lulu keeps a list of  “commandments” that she has set for herself and adheres to in her work lie. Lulu’s include never politic, always make your boss look good, don’t argue for credit if someone else wants it, leave work at work, and only express conflicting opinions when you fundamentally care. Your’s can look like these or be whatever you value and think will make you a better employee.