Philadelphia Orchestra Music Business Internship

The desk at my office in the Philadelphia Orchestra Administrative Building

The desk at my office in the Philadelphia Orchestra Administrative Building

Hi everyone!

My name is Bruce Leto and I am currently a rising senior at Haverford College. I am a Music Major with a concentration in Piano Performance. I play classical piano and have performed in many competitions and performances in my time as a musician. However, I am hoping to go to graduate school for an Arts Management Administration (AMA) or Music Business Administration (MBA) after my time at Haverford. The Philadelphia Orchestra Music Business Summer Internship is exactly what I needed this summer to learn more about the Music Industry and to get more experience in Music Development – the field that I am specializing in.

Music Development is a fancy name for fundraising – Corporate and Individual. The Philadelphia Orchestra Association (POA) is a large and incredibly reputable non-profit. They operate on a $44 million budget each year and have a plethora of fans and concert-goers. The world’s BEST conductors and performers have and continued to perform with them each year including (past and present): Lang Lang, Arthur Rubinstein, Rudolf Serkin, Maurizio Pollini, David Kim, Yefim Bronfman, Yannick Nezet-Seguin, and more! Both large corporate benefactors AND individual patrons contribute to the orchestra each year. Without these private and public donations, the orchestra would not be able to flourish and provide consummate musicianship to audiences around the world each year.

My job is to help in the Development Department at the POA, and my supervisor is Linda Miller (Senior Director of Development). So far, I have done research on corporate funding trends from 2009-2012 and patron/partner relationships with the POA. In addition, I have conducted research and taken notes on different orchestras’ Corporate Funding/Philanthropy policies in comparison to that of the Philadelphia Orchestra. I have also gathered the logos of different corporations in preparation for the new PlayBill that will be published for the POA. Currently I am working on making revisions to the Board of Directors Handbook for 2013-2014.

The Board of Directors are essentially the “overseers” of the POA. Many of them contribute large gifts to the Philadelphia Orchestra, and some are even musicians in the orchestra itself. The Board of Directors Handbook is an important contact list because it not only provides contact information about the Board of Directors and helps establish trans-departmental policies, but it also is a source of Stability for the Philadelphia Orchestra. The POA recently emerged from a Chapter 11 Bankruptcy, and is looking to revivify their legacy with the help of new CEO Allison Vulgamore and youthful conductor Yannick Nezet-Seguin. Hopefully, my help with the Board of Directors Handbook can implicitly aid in the Orchestra’s recovery.

Getting into Philadelphia can be a hassle each day, but overall it is nice to be in the heart of the city and I am appreciative for this opportunity to intern with this prestigious organization!

-Bruce

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