Analysis, Inventory (and some great scenery, too!)

Posted on: July 25, 2014

The CCPA once again welcomes Kayla Franceschi,
who is posting her final blog of the summer.
Thank you Kayla for giving us a wonderful
glimpse into your experience with MKThink!

Our team from Haverford has finally gotten all of the data done, although we are still adding a few finishing touches. We’ve moved on to analyzing the space on campus on 4daptive, a tool that roundhouseOne uses to analyze multiple aspects of a site so that they can Graph 1more accurately identify inefficiencies. Here are a few examples of 4daptive at work with our Haverford –specific project.

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The past few days, however, I’ve been working on a different project. MKThink has been working with the San Francisco Student Nutritional Services on a pretty big assignment. What they’ve been tasked with is going to each and every public school in San Francisco and doing an inventory of the cafeterias and kitchens. We’ve been looking at the equipment at each school.

We’ve got to get a cool look at the schools in San Francisco. We got to see a lot of the photo 1ways that the schools decorate the inside and the inside. (Artsy! The last one is my personal favorite. These are all pictures from inside of the June Jordan School for Equity.)photo 2

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We also got to see a lot of the different ways that these schools use space. For the most part we noticed that, as a lot of the schools are small, their cafeterias double as other spaces. For some this meant having long tables with attached seating so that the space could be quickly converted into an auditorium. The coolest example was at the San Francisco Community Alternative School where they had these chairs and tables that folded into the walls.photo 4

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Most of our time was spent cataloging the different refrigerators, stoves, retherm ovens, microwaves, mixers, etc. that each school has, as well as the model number, serial number, year of production, etc. of each of these pieces of equipment. Some of the schools were in desperate need of new equipment, but for the most part the schools all had things that were in mighty fine condition. Good job, SF.

This information will be used after our internship ends. It’ll be easier to identify which schools need more funding for equipment. We might also find that some schools have extra equipment that they aren’t actually using, and that they will then go on to other schools. We’re not really sure what they will find, but the results look promising.

On an unrelated note, we were taken out sailing by Signo, the guy that interviewed us, who photo 6is also the Manager of the Innovation Studio and the Technical Project Lead. Here are some photos of us out on the bay.photo 7

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Tips from Behind the Hiring Desk

Posted on: July 11, 2014

Tips from Behind the Hiring Desk
by Grace Mangigian ‘16

As mentioned in my last post, I am interning for the summer at PeopleLinx, a start-up located in Philadelphia focused on social selling at an enterprise scale.

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Here is a picture of me and the Mayor when he came to visit a few weeks ago!

This week at PeopleLinx, my focus has been on helping the director of human resources hire a social business strategist. In the process, I have been weeding through hundreds of resumes kept on file in our career account. From being on the other side of the hiring table, I’ve learned that there are tons of things I never knew when I was applying.  I have seen a bunch of promising applications that never made the cut. So I’ve got more tips for all those internship seekers out there who don’t want to be just another application in a pile.

Be a stalker:  If there is a company you like, follow them. Even if they are not hiring now, they will be one day, and if you check the company website, you will know immediately when jobs are available. I asked my supervisor how we advertise for most of our jobs, and believe it or not, we get a lot of traffic just from the careers page on our websites. Don’t limit yourself to job databases or college career postings, go directly to the company you like.

Find a contact; Most people send their cover letters and resumes to our general careers email account, which is FULL. When I was disqualifying candidates, I found over 20 emails from students looking for internships that were unopened. Where did these people go wrong? They didn’t have a contact. Find out who the hiring manager is for your position and email them directly. I promise you that the director of HR is much more likely to check her personal work email then the general career account for the company.

Don’t trust job websites: This tip is related to the ones above, but whenever you are applying through a database, send your information to a person too. Websites like Indeed just find job openings, and post the jobs sometimes even without a company’s knowledge. Our careers email account receives notifications from Indeed everyday saying someone has applied. I asked our HR director what we do with these, and she said that for the most part we ignore them. I know that when I was looking for internships, I applied for a BUNCH through Indeed, and now I realize that half of these applications probably never got to where I wanted.

Pick up your phone: I found an application for an internship from a girl who sent three emails to our account. What she didn’t realize is, is that if no one responds, you need to call! On the other hand, we have a guy who calls our office every day. It’s too much. Clearly, try to find the middle ground. My other tip would be to speak their language. Our company uses LinkedIn, so applicants should speak to us in our language, using LinkedIn connection requests and messages. I was actually recruited through LinkedIn. My supervisor saw my profile, reached out to chat, and then it was history from there! If a company heavily uses Twitter, consider tweeting at them. Never underestimate the power of social.

Be careful about what you post online: Be very careful about what you post on the internet. At PeopleLinx, we use hiring software that searches for all of your social profiles. For example, after we upload a resume to the website, the software searches the internet for your personal website, Facebook, Twitter, etc. One candidate had a good resume, but after we clicked the link to her personal website, we were not impressed by her online image.

Moral of the story? Use social proactively and carefully.Be persistent. Find a way in to the company.

P.S. One of the tasks I am also working on involves recruiting interns for next fall. Interested in gaining office experience in a fast-paced startup environment? Let me know!

 

 

 

The halfway point…

Posted on: July 10, 2014

Welcome back Nicholas Giannasca
to our CCPA summer blog series!

 

I am at the halfway point of my 10-week stint at Fame House. I have been very happy with what I have been able to accomplish and learn in my time so far. I think the most valuable experience I’ve had has been simply talking to my colleagues, and listening to their experiences as well as opinions about the intersection of the music and marketing industries.

 

The takeaway that I think is most valuable to my fellow classmates is that one of the most important skills that Haverford bestows on its students is the ability to communicate effectively and efficiently. This includes asking the right questions and giving concise answers. These skills translate to success in any career.

 

My direct supervisor has been kind enough to set aside time to meet with me one-on-one out of the office to discuss how my experience is going as well as anything else I care to talk about. In our most recent café meetings, we talked about a quote I had recently read by the chairman of a live-events company who said that the music industry has way less monetization than it did at the end of the 20th century. This ties in to my last post about how the music industry doesn’t sell music anymore. From my perspective, the industry is really selling pop culture.

 

I recently learned about a site called Doloder that is trying to re-monetize music itself, while simultaneously solving the industry-wide problem of piracy. Doloder provides a platform for distributing music, similar to iTunes or Beatport. However, all music on Doloder is free to download. Doloder allows advertisers to reach targeted audiences by providing the advertisers with a user’s undivided attention while the track is being downloaded. During that timeframe, an advertiser can run a short video clip promoting its product or service, for example. The advertisers pay a fee for this exposure and a percent of that fee goes to the artist whose music was downloaded. So if music cannot lucratively be sold anymore, it seems the next best solution is to sell the undivided attention of a user who has downloaded a track. Moreover, this provides a uniform and, most importantly, legal platform for downloading music without direct compensation for the music itself.

 

The problem that has become obvious in the last decade or so is the ability for users to share a purchased copy of a track with their friends. This deprives the artist of compensation for the track, some of which, however, will probably be offset by an increased fan base. Furthermore, all it takes is for one user to make a track available for download on one of the many illegal file-sharing platforms on the Internet, and then the world has the ability to download the track without compensating the artist who produced it (i.e., music piracy). Websites like Doloder are tailoring an already proven business model for music industry-specific implementation. I think it is only a matter of time before this model becomes the industry standard, and restores some of the profits lost by artists from music pirates.

Regards,
Nikko

First “Full Week” in San Francisco

Posted on: July 4, 2014

Welcome back Kayla Franceschi. 
Kayla will be updating us a few times this
summer on her exciting projects with MKThink.

We spent our entire month at Haverford compiling a spreadsheet of each room in every building on campus, what it was used for, and its square footage. We were able to finally get ahold of the floorplans for each building, the information for various event spaces on campus, the weather information for the entire campus, and the energy use for specific buildings. Our last day, we went around to take a few pictures of inefficiencies on campus. And so we took a walk through some obvious places:kayla1kayla2

Among other things, we found lots of wasted space, like this nice, big room filled with things that are not supposed to exist.

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Having all of that, the three of us MKThink/Haverford interns flew on over to San Francisco to begin our first week.

The Office: 

This week is my first “full week” in San Francisco at MKThink. Because it’s a holiday weekend, we only work two days this week. The first day was an especially warm welcome. The CEO is a Haverford graduate, which probably explains the very friendly and open atmosphere of the office. We were introduced to everyone on the floor and given a cute cheat sheet with the layout of the office and everyone’s name/where they are sitting. We were invited to sit in on a few weekly meetings, where someone informed us that we would be taking a break in the middle of the day to eat food and watch the World Cup on the flat screen TV. (Score! Only not enough….). We’ve been spending these two days continuing to work on our spreadsheet, but it’s been going a lot more smoothly now that we are all in the same room. We’re excited to finish it up and get to analyzing the data/creating some visual guides to see how (in)effectively the spaces on campus are being used. Once we’re there, we’ll have a few goals to work towards.

 

A Few Dos and Don’ts of the Internship Process

Posted on: July 2, 2014

A Few Dos and Don’ts of the Internship Process
by Jasmin Palmer

         I learned a lot about how not to get an internship the summer after my freshman year. What did I do? I thought that I would focus on getting a cool job to gain some experience and build some skills rather than an internship. This was my time to not worry about what happens after college. I could become a waitress! That was cool right? Swirling between tables and balancing loads of plates in my arms and orders in my head I knew I’d be great. What did it matter that I was a newcomer to the NY internship/job search process? In no time flat, I discovered how wrong I was. Hopefully we can all learn from my mistakes!

  1. Do NOT underrate an internship experience--sure, they may not be paid, but the worth of an internship should not be weighed monetarily. Internships are priceless for the networking opportunities as well as for the knowledge you will gain in a particular career, industry, or the lifestyle that goes along with it. You will have plenty of time to get a boring job to pay bills after school.
  2. Please, please, do start your search early. How early? Now is not a bad time. By starting early, you give yourself the ability to weigh different options and to research golden opportunities that might have already been lost if you had waited till the spring. Keep in mind any opportunities you missed this season and put their deadlines on your haverford google calendar for next year. That way, even if you completely disregard searching for an internship through the fall, you will still be reminded of important deadlines as they approach and there will be plenty of time to prepare for them. If you’re addicted to text messages like me, you can even get alerts to your phone so you don’t miss a beat.
  3. Do look through your connections. This is where networking comes in handy, and you need not look too far in a lot of situations. If you’re just starting out (like I was freshman year), feel free to ask your family members if they are aware of any opportunities. Reach out to your community groups or your neighbors. When I felt stranded and in dire need of help, a friend of my mom was able to offer me an internship position that had just opened up. At first I was embarrassed because I thought that this was something I was supposed to secure on my own. The fact of the matter was that the vast majority of the interns there had connections to the company. Which leads to…
  4. Do not spend a lot of time with online internship resources. Just, don’t. I cannot tell you how many hours I spent that summer staring at the computer screen and searching through and applying to scores of opportunities online. Though there are plenty of opportunities available, the problem is that these sites are open to any and everyone and it is likely that the company is not solely relying on this resource to acquire solid interns. You have virtually no one to vouch for your super cool awesomeness as far as they’re concerned. Not to mention that many companies aren’t great about checking their available candidates and deleting their posts as soon as they’ve made a decision. It will be rare for you to hear back from a company if they choose not to consider you. A better solution would be to…
  5. Do meet face to face. Although so much of our lives are online these days, there is nothing like making a connection with someone in person. There is a lot you can learn about a position when you see for yourself the environment and atmosphere of a potential workspace. By all means, start your research online and supplement it by visiting the office. Feel free to bring your resume or a completed application. By applying in person you put a face to your name and are less likely to be forgotten. But please…
  6. DON’T FORGET TO USE THE CCPA! This is honestly the best piece of advice anyone could get. The office is filled with friendly faces who know what they’re doing and are there to help you. Be sure to see what programs the CCPA offers or is affiliated with. Programs such as the Whitehead internship and exclusive databases can help you find a worthwhile experience you can be proud of. In simpler terms, you can find something legit through services like these.

Whatever you choose to do, remember that you are not alone and that it’s never

too late to get help! Be creative and utilize all of the wonderful resources you have

available to you.

Good luck!

Baby Steps to the Job Search: Networking

Posted on: June 27, 2014

Special thanks to Stephen Profeta, HC ’15 for
contributing to our summer blog series.

Nearing the end of a New York City CCPA-sponsored networking session this past
January, I felt as though I had had some good conversations and made a few contacts
but not yet gotten what I had gone there for. There was a woman I wanted to talk to who
worked for Public Television, but she was in the middle of a conversation and seemed to Inline image 1
be heading towards the door. A year before, I would have assumed an intrusion on my
part would be rude and unappreciated. I would have left the session without speaking to
her.

Instead, I buckled down, finished my Martinelli’s Cider, and loitered until she finished
her conversation. I pretended to check my phone and keep myself occupied until she
was free for me to introduce myself. That is, I did what I could to behave as normally as
possible and stay confident. And I am glad I did, as she is the contact from that session I
have best kept in touch with.

If you were to ask me adjectives to describe networking today, my mind would
immediately think of words like confidence and crucial-to-the-job-search (not a
traditional word, but you get my point). However, when I was just starting to look for
jobs and internships, I would have said nerve-wracking or intrusive. And in some ways,
successful networking can come across that way. When I was growing up, taking the
subway and walking around the city, talking to strangers was not something I went out
of my way to do. Networking, which can involve introducing oneself and starting up a
conversation with someone you don’t know or only know second hand, goes against a lot
of instincts that are pretty fundamental to how I thought I should behave.

And the fact is networking still does not come completely naturally to me. At a
networking session, I still prep by thinking about what I want to say ahead of time and
remembering how to best present myself. But I now see networking as the primary tool in
the college students’ job search toolbox. Yes, we have all gotten phenomenal educations
and many of us have done very interesting activities outside the classroom. For many of
us, that will be enough once we get through the door. But the fact is, sometimes you need
to be proactive in opening the door in the first place.

I wanted to call this blog “Baby Steps to the Job Search” because networking really can
be the first step to professional opportunities. This post probably won’t tell you anything
you haven’t heard before, but that’s ok: this message is worth hearing again and again.
The best way to break into whichever field you may be interested in is to literally intrude.
Send an email. Make a cold call. Start conversations at CCPA networking sessions.
(Go to CCPA networking sessions!) People are excited to talk to confident, interesting
Haverford students and grads: it’s up to you to give them the opportunity to do so.

The Current State of the Music Industry

Posted on: June 25, 2014

Welcome back Fame House intern 
Nicholas Giannasca, HC ’15 to the CCPA Summer Blog series.

I recently read an article by Thomas Honeymoon entitled, “How One Generation Was Single-Handedly Able to Kill the Music Industry”. The article highlights the fundamental shift in the music industry in terms of how people consume one of the most profitable parts of our popular culture. The article blames Millennials for this cultural shock, namely, anyone who grew up or was born at the turn of the 21st century.

Artists from the 80s lived and died by how many albums they sold. A fair measure of success many would agree. However, music sales are at historic lows. Moreover, most artists never sell an album and only release single tracks. In the 80s, people would laugh if you told them that in thirty years, music would be marketed and sold predominantly as single songs. Nowadays, we cannot imagine a world where we could not go to the iTunes store and purchase a single song for $0.99. This digital dominance is commonplace in nearly every industry, it seems.

There are numerous digital platforms that support music from artists free of cost, and the lack of capital flow from record sales leads to a business model where artists simply market their music for free but simultaneously building a fanbase that will eventually lead to merchandise, ticket and several other sources of revenue that offset the lack of actual record sales.

One of the reasons artists can be so reliant on these seemingly secondary streams of revenue is because an artist’s ability to market and build a fanbase is exponentially more efficient and effective. Companies like Fame House provide this ability to artists, effectively replacing the big-name record labels of the last fifty years.

So, there is a cycle in which artists are indirectly compensated for the music they sell. Record sales are not a uniform measure of success or popularity anymore. “For the first time in its long history, the American music business is firmly in the hands of the artists and consumers.”

In my opinion, the music industry is not dead. However, music is not what is being industrialized. Everything else is. Platinum records are non existent because success is measured in tickets stubs, t-shirt sales and Facebook followers, not platinum records.

My first few weeks…

Posted on: June 20, 2014

The CCPA welcomes Madison Fuelling, HC ’15
to our Summer Blog Series!

My internship experience this summer thus far has been amazing! For the summer,
I am living on campus in the Haverford College Apartments, and I really enjoy living
with my friends and spending time outside relaxing. The proximity to the train
station is a requirement, as I commute to Center City every morning.
I have the pleasure of working in a small, non-profit company that is Haverford-
centric, as my boss, and two of the three employees are Haverford alums; Erik
Muther ’89, Debra Gilbert ’11, and Katherine Bigay ’12. photoThe company, Pennsylvania
Health Care Quality Alliance (PHCQA) works with collaborations across the state of
Pennsylvania to coordinate with different hospitals to discuss and implement new
ways of delivering higher quality health care. The employees are all very dedicated
to improving the quality of care in Pennsylvania, and we all work hard to produce
the best reports and analyses possible.

I really enjoy working for a small company, because even as an intern, I am given
projects to work on autonomously, and my work changes every day. My day-to-
day activities usually include data analysis and entry, as well as creating tables
and producing reports for the company. On lunch breaks, we talk about all things
Haverford-related, such as what the culture was like back in the 1980’s and how
the customs program has changed. My boss and coworkers take me around Center
City, finding cute little lunch and breakfast places, as well as good grocery stores and
good shopping! The environment is incredibly friendly and relaxed, very much like
Haverford.

I am also lucky in that even though I work for a small company, PHCQA is located in
the Independence Blue Cross building downtown. This allows me to socialize with
other interns that are interning for Independence. Some of the other interns and I
grab lunch together, go for coffee breaks, or chat in the elevators to check in with
one another about our summer experiences. I would highly recommend that anyone
who can interact with interns from other companies should, because being aware of
how other corporations function and run their summer programs and businesses is
going to help you later down the road as you’re applying for jobs, because you may
know what questions to ask from speaking with other people in other companies. It
is also nice to have more friends your own age that work near you so you can all go
out for Happy Hour after work or to Sips on Wednesdays.

So far, my experience with my Whitehead Internship has been amazing and I cannot
wait to see what other adventures I have!

Thanks for reading,
Madison Fuelling 2015

Challenging Freedoms?

Posted on: June 17, 2014

Welcome Jasmin Palmer, to our 2014 summer blog series who will be
sharing her internship experiences with WIT Strategy this summer! 

When thinking about an office career, one can’t help but to think of being in a cubicle from 9-5, spending lots of time at a printer, and wearing business appropriate attire. I worked as a receptionist/operations intern in a large corporation one summer and the experience was brutal. I discovered that working in a corporate office at a desk all day was unbelievably draining. I would often leave work only to fall asleep once I got home. The days dragged and the weekends flew by far too fast! However, working with WIT Strategy I have experienced a very different style…

A somewhat unorthodox public relations firm, WIT Strategy assists companies who market and conduct business on the web. As of now, my job involves plenty of research and I’ve already learned so much about a sector I wasn’t even conscious of a few weeks ago. In fact, just getting accustomed to the jargon makes me feel like I’m learning another language altogether! Although I do spend a lot of time in an office, being at WIT allows me more freedom in terms of the style of work. However, it took me no time at all to realize that these freedoms could just as easily serve as obstacles.

For instance, one thing that I instantly liked about the internship is that the hours are flexible and the work is what you make it. A surprising challenge was establishing a schedule for myself and holding to it even when I wasn’t physically in the office. To establish that schedule, I asked around and got a few suggestions on which days would be best to come in. I also soon realized how difficult it can be to stop working when much of the work can be done remotely. The division between your business and personal life can definitely be a lot less defined here.

I even found that I had to adjust to WIT on an interpersonal level. Working in a small firm like this one means that you may be sitting next to partners and senior associates. As many of my experiences have been in business formal settings, it is still a little difficult adjusting to the informal atmosphere but I wouldn’t have it any other way. I take comfort in knowing that I can easily ask questions, solicit advice, and tell a joke to the same person giving me work to do. So far, working at WIT has been a welcome change of pace and I can’t wait to see what other things I’ll learn in the coming weeks. Being here and navigating these challenges, you will most certainly learn to show initiative, take care of tasks, and to do so without much supervision. It feels a lot like being at Haverford!

Interning with MKThink

Posted on: June 13, 2014

Our CCPA Summer Blog series continues with 
Haverford student Kayla Franceschi. 
Kayla will be updating us a few times this
summer on her exciting projects with MKThink.

This summer I am interning with MKThink. They are working with the college to do an integrated assessment of the campus. As a result, my internship this summer consists of collecting information on each room on campus.

Most of the work we are doing consists of compiling all of the data into one excel spreadsheet. We need to go through the entire campus and catalogue every room. We need each room in each building and its square footage organized by building, floor, and room. Not only that, we need to make sure that this information is up to date. For example, it’s not helpful to have information on all four suites in the first four of Lunt when there are no longer four suites, there are three, and one awesome common space.

This has actually been a lot more fun than it sounds, because we’ve learned a bunch of funky details about the campus. For example, in our meeting with Don Campbell, he told us that Founder’s basement was actually built after Founder’s. The college hired workers to dig out a basement because they needed more space in Founder’s.

Once we’re done putting together the spreadsheet, we need to find information on how each room is used. We’ve already started to collect data about this from various people on campus.

For student spaces, we wanted to know who uses the space, when they use the space, how they use the space, and why they use the space. For example, a lot of a cappella groups use the campus center for practice because there aren’t many pianos on campus, and there certainly aren’t many rooms with pianos large enough to fit an a cappella group.

We’ve met with Jesse Lytle to learn more about the big projects the college is currently working on or hoping to accomplish in the near future. Some of these changes are already being made – we got an email earlier in the school year about renovations to Ryan Gym.

So many different people make the campus work, so it’s been great to see what it looks like when you put all the pieces together. I’m excited for the work to come and to see what else we learn through the process.